A ‘Year in Search’ highlights Google’s top trends across AI and shows in 2024


What you need to know

  • Google highlighted its “Year in 2024” data for what users searched for the most in Search and AI.
  • Circle to Search and Lens were used to “identify items,” shop, and translate items and users were the most curious about Benson Boone’s song “Beautiful Things.”
  • The top trending search in 2024 was Copa America while the most searched for movie was Disney’s Inside Out 2.

As the year winds down, Google is taking a look back at what users searched for the most across multiple categories.

In a Keyword post, the company highlighted various top trending searches for various user interests, like AI. Google highlighted what users searched for the most in since the arrival of Circle to Search, as well as Google Lens. The post states users used both tools to translate, shop, and “identify items” in 2024.


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