With the launch of iPhone 16 imminent, you might be wondering what makes Apple’s newest phone worth the cost. Well, according to Apple, the only reason for getting an iPhone 16 might be Apple Intelligence.
The company couldn’t stop raving about its upcoming AI features at this year’s WWDC (Worldwide Developers Conference). From recalling certain events to helping you write an email, Apple Intelligence seeks to completely revolutionize the infamously mediocre Siri.
But is there any other reason to get the iPhone 16? What about users who couldn’t care less about AI? And what about those people wanting to actively avoid AI in their lives?
Apple will try to sell you on AI
Apple Intelligence is expected to release in October this year. | Video credit — Apple
But can it succeed in making users care about AI? The Apple Vision Pro also held demos in stores. Apple even tried a new strategy to sell Vision Pro: allowing visitors to view their own videos on the headset.
Yet, the Vision Pro has seen poor sales, and production has reportedly been slowed down. Granted, part of that is because of the exorbitant price tag of $3,499, but AI also currently faces resistance from many potential customers. Concerns for privacy, as well as a general distrust of something users think is a gimmick, makes selling AI-powered products a lot more challenging.It doesn’t help that Gurman thinks Apple Intelligence is underwhelming compared to Google’s Gemini.
The EU is getting a vastly different phone
iPhone 15 Pro and Pro Max will be getting Apple Intelligence. | Image credit — Apple
The company has already had to accept USB-C ports, third party NFC payments, alternative sources for downloading apps and more. Apple currently maintains that it cannot bring AI to the EU because it will have to compromise on privacy and security to comply with EU laws.
While USB-C iPhones have gone global, the third party NFC payments and alternative app downloads will remain exclusive to the EU. Apple has had to split its App Store team in two so one set of people can handle alternative downloads on the company’s devices.
So this presents us with one iPhone 16 that is powered by AI and resides in Apple’s walled garden, and another that has no AI and resembles an Android phone to an extent. With such vastly contrasting phones in different regions of the world, Apple is selling what almost seems like two distinct versions of a product.
While customers in other regions who want — or are unbothered by — AI have something to look forward to, customers in the EU get a barely faster phone with nothing else. So is it worth getting an iPhone 16? Especially if its biggest selling point isn’t supported in your region?
Sorry, EU. You’ll have to make do with the old Siri who tells bad jokes. | Image credit — Apple
Now Apple Pay isn’t the only NFC payment method, users are obtaining apps from outside the App Store and Safari doesn’t have to be the default browser. The iPhone isn’t what it used to be, at least not in the EU.
I, personally, don’t think the iPhone 16 is worth it outside of the U.S. It’s already a hard sell in other regions, what with Apple Intelligence not even being fully rolled out until halfway through 2025. If you have an iPhone 15 or iPhone 14, perhaps consider holding on to it for another year.
This will give Apple time to properly flesh out its AI and potentially make the iPhone 17 an upgrade that feels as such. The last few iterations of the iPhone take fantastic pictures and are plenty fast.
You don’t need an iPhone where Siri can help you dress up for a night out.
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