While both research firms believe Apple Watches have been less successful during this year’s second calendar quarter compared to Q2 2023, the IDC’s 800K sales decline is far greater than the 400K drop tracked by Canalys. If the newest numbers are to be trusted, the Cupertino-based tech giant merely holds a 13.1 percent share of the global “wrist-worn device” market, ranking in third place behind Huawei and Xiaomi.
That’s a big advantage for Huawei over Apple and a big year-on-year progress for the market leader.
Interestingly, Xiaomi’s sales are actually down in China and up worldwide, which suggests even stronger performance for both the company’s smartwatches and fitness bands on the old continent.
Apple and especially Samsung are not very big in China.
Samsung, meanwhile, continues to have almost no presence in the Chinese wearable (and smartphone) market, which is not stopping the Korea-based giant from ranking fourth overall for global wrist-worn device sales, right behind Apple, ahead of BBK, and on a very positive trend compared to Q2 2023.
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