Yet, Content Credentials aren’t an infallible means of detecting AI. Content lacking the specific metadata TikTok seeks can still be uploaded and circulated on the platform without revealing its origins. While TikTok will prompt users to self-identify AI-generated content, participation in this process remains entirely voluntary.
It is worth noting that TikTok already labels content created with TikTok AI effects and the social media giant plans to introduce Content Credentials for AI-generated content produced using these effects. The Content Credentials metadata will provide information on the origin and editing process of the AI-generated content. It will also remain attached to the content even when downloaded.
Therefore, while TikTok is dedicated to labeling AI content within its own platform, it is also trying to ensure that AI content created on TikTok is accurately labeled when shared on other platforms. In a time filled with deepfakes and all-around confusion about what is human-made versus AI-generated, this move by TikTok is a necessary one.
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