Who beyond Apple is driving the US smartphone boom?


Motorola Razr (2024) | Image credit – PhoneArena

The iPhone has long held the title of the most popular smartphone in the United States. However, recent statistics reveal that sales in the last month surged due to other brands, not Apple.

Apple’s market share is taking a hit, yet sales for the iPhone 15 Pro are on the rise

In July, the US smartphone market saw a 5% year-over-year sales growth, largely thanks to Samsung and Motorola, as reported by Counterpoint Research, a global firm focusing on the tech, media, and telecom sectors. While Apple’s overall sales dipped, largely due to slower summertime upgrades, the iPhone 15 Pro emerged as a standout performer, showing strong sales amid the decline.

– Jeff Fieldhack, Research Director at Counterpoint Research, August 2024

A major contributor to the market’s growth was Samsung, which experienced robust sales of its budget-friendly Galaxy A15 5G, making up nearly a third of its total sales. Additionally, the early release of its Galaxy Z Flip 6 and Galaxy Z Fold 6 foldable phones helped boost its performance significantly.

Meanwhile, Motorola is reaping the rewards of a streamlined prepaid market as major carriers like Verizon, T-Mobile, and AT&T cut back on the number of brands they offer. Additionally, appealing device subsidies and promotions, such as the $1 down payment offer for the Razr (2024), have bolstered Motorola’s presence in retailers like Cricket.

Overall, promotions have slowed down this summer, except for the recent launch of the Pixel 9, which debuted on August 13.

– Jeff Fieldhack, Research Director at Counterpoint Research, August 2024

Apple is gearing up to unveil its next iPhone 16 series at the “It’s Glowtime” event on September 9. With the new iPhone on the horizon and the anticipation of Apple Intelligence – the tech giant’s new suite of AI-driven features – likely to boost sales, I think that the upcoming stats will show Apple making a strong comeback in the US market.


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