X goes after TikTok users, introduces new tab for vertical videos

What you need to know

  • Social media platform X (formerly Twitter) has also jumped on the opportunity to capitalize on TikTok’s precarious situation in the U.S.
  • X came up with its own video “feed” by adding a new tab to the explore page that exclusively showcases videos.
  • This feature is currently only available on the mobile app and showcases minute-long videos.

X (formerly Twitter) is trying to capitalize on the rocky TikTok scene. The platform came up with its own video “feed” by adding a new tab to the explore page that just showcases videos for users to scroll through. In a tweet, the social media platform joked about “not making a video tab” while posting a video showcasing the same.

The new “immersive new home for videos” was rolled out to U.S.-based users yesterday (Jan. 19) and showcased a vertical video tab mimicking TikTok/Instagram reels based on the user’s interest/accounts they follow.




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