Fossil’s Wear OS exit shows the platform is both better and less competitive than ever


What you need to know

  • Fossil, a fashion and lifestyle company that made Wear OS smartwatches for years, is leaving the market for good.
  • The company announced the move in January 2024, but continued to sell smartwatches while supplies lasted. 
  • Now, there are no more Fossil smartwatches to go around, and there’s one less player in the Wear OS smartwatch game. 

About three months after Fossil Group announced it would stop making smartwatches, all the existing stock of Fossil’s current Gen 6 lineup has been exhausted. You can no longer buy a Fossil smartwatch directly from the company’s online store, and stock is dwindling at third-party retailers as well. Although Fossil says that it will continue to update sold smartwatches “for the next few years,” this development clearly marks the end of Fossil’s run as a Wear OS smartwatch maker. 

Fossil is hardly a tech-first company, but it had become a household name in both the Wear OS and hybrid smartwatch categories over the last few years. As a traditional watch manufacturer, Fossil attempted to make smartwatches that conveyed the look and appearance of those classic timepieces. More importantly, Fossil stuck by Wear OS during the times that even Google didn’t seem fully committed to the platform. 




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