Google Play at I/O 2024 highlights better security and user app experiences


What you need to know

  • During I/O 2024, Google highlighted several new features for the Play Store that developers can begin experimenting with.
  • Such features include better app searching, discoverability for specific devices, payment features, and security.
  • Google states users and developers can expect more to come in the weeks ahead.

It’s I/O day and Google is highlighting several new tools arriving for the Play Store that developers can use to better the user experience.

Google stated in a press release that the Play Store’s app categories are in for a tune-up. To do this, the company states developers can extend their app’s reach to users outside of the store with the new “Engage SDK.” Google adds that this new “surface” should help app developers highlight the “most important” piece of content in a user’s app and launch “immersive, full-screen” experiences.




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