Max raises the prices of its Ad-Free and Ultimate plans


What you need to know

  • Max’s Ad-Free tier pricing now starts at $16.99, and the 4K plan at $20.99 per month.
  • The yearly plans of the same tier have also been increased, now costing $169.99 and $209.99 per year, respectively.
  • New plans will apply to Max’s subscribers starting July 4.

Max, formerly known as HBO Max, has released updated rates for its current ad-free plans. The rates show a $1 bump in the cost of the tier plans overall and the ad-free ones in particular.

According to Max’s support page, the Ad-Free plan starts at $16.99 per month and $169.99 per year, a significant bump from the previous $15.99 per month and $149.99 per year, respectively. Similarly, the Ultimate plan, also known as the 4K plan, will now cost $20.99 per month, and the annual plan will see a $10 rise, making it $209.99 per year.

(Image credit: Westinghouse)

Users must bear in mind that these prices don’t include applicable taxes. The plans with ads will remain the same, costing $9.99 per month and $99.99 per year. For people who opt for the streaming subscription directly through Max or from the app store, the new rates are applicable after July 4. 




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