Samsung was the leader in global smartphone shipments during Q1 of 2024
The fourth, fifth, and sixth manufacturers listed in the report were Oppo (8% market share), Vivo (7%), and Honor (6%). Overall, the number of smartphone units shipped globally in Q1 2024 was 296.9 million according to Counterpoint, 6% higher than the number shipped during the first quarter of 2023. Revenue attributed to smartphone sales hit a new first quarter record after rising 7% year-over-year.
Regional smartphone shipment data during Q1 2024
In Latin America, Samsung’s 31% market share topped the runner-up company by 10 percentage points. The runner up was Motorola (21%) while Apple was tied with Xiaomi for fourth with 6% of that market. In the Middle East and Africa (MEA) Samsung had a leading 22% share of smartphone shipments in Q1 with Tecno next with a 16% market share. Apple was sixth after accounting for only 5% of first-quarter smartphone shipments in the region.
In Asia, neither Samsung nor Apple was the leading brand. In a tightly contested battle, Xiaomi took the top spot during Q1 with a 15% market share followed by three manufacturers at 14% (Vivo, Oppo, and Apple). Samsung’s 12% share was good for fifth place while Honor’s 8% slice put it in sixth place.
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