YouTube tests server-side ads to make your coveted blocker obsolete

What you need to know

  • A discovery made by the developers of SponsorBlock shows that YouTube has started experimenting with server-side “injectable” ads.
  • This method would see ads become one with the streamed video content instead of being presented to your device as a separate entity.
  • YouTube’s new efforts would make it extremely difficult for ad blockers should this become widespread, though it might not signal the end of them.

Developers of a crowdfunded ad blocker have reportedly spotted evidence of YouTube’s efforts to make it more difficult to block ads.

The folks who developed SponsorBlock reported via an X post that YouTube might make ad blocking harder with “server-side” ads (via 9to5Google).Β The creators call it an “injection,” which would mean that ads are a part of the video’s stream instead of a separate entity.




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