YouTube viewers are in for alternating video thumbnails as part of a new test


What you need to know

  • YouTube has started a “Test & Compare” experiment, which lets creators upload multiple thumbnails for a video.
  • The platform will alternate up to three thumbnails “evenly” for viewers on YouTube as an engagement test to see what catches their eyes and boosts video engagement.
  • YouTube launched a “Remix” test for Shorts creators earlier this year while also expanding its AI-backed “jump ahead” test for viewers in May.

YouTube announced a test for creators that will let them determine which thumbnail attracts the most viewers.

According to Team YouTube, creators on the platform will soon pick up access to the “Thumbnail Test & Compare” test feature (via 9to5Google). Partaking creators can then upload “up to three” thumbnails for a singular video. The purpose is to gauge which of those three entices viewers the most to click on your video.




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